Results 1 to 4 of 4
  1. #1
    ABW Ambassador Airstrip's Avatar
    Join Date
    January 18th, 2005
    Location
    Ohio
    Posts
    665
    Affiliate EPC vs Merchant EPC
    Would someone please tell me what the merchant EPC represents? I understand the publishers EPC fully, but am a bit confused about the merchants.

    I spent a little time trying to find the answer, using the CJ help menu with no luck..

    Yea........ after several years of this stuff...... I think I'm losing my mind or at least my memory...
    The best things in life are not things at all...

  2. #2
    The Seal of Aproval rematt's Avatar
    Join Date
    November 19th, 2006
    Location
    The Windy City
    Posts
    4,140
    The merchant EPC is an aggregate number based on earnings of all of the affiliates in their program.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  3. #3
    ABW Ambassador Airstrip's Avatar
    Join Date
    January 18th, 2005
    Location
    Ohio
    Posts
    665
    Thank you rematt... That is what I thought it was.... but needed the reinforcement..

    Thanks
    The best things in life are not things at all...

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    The calculation I use is the one CJ originated. Total commissions paid divided by total click throughs converted to 100%

    [commissions/clicks]*100=EPC

    Direct Track calculates an eCPC or effective CPC (cost per click). I multiply that by 100 to get EPC.

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Why would a merchant's EPC go down?
    By webworker in forum Midnight Cafe'
    Replies: 7
    Last Post: June 12th, 2007, 02:59 PM
  2. 7-Day EPC vs 3-Month EPC
    By alexrein in forum Midnight Cafe'
    Replies: 5
    Last Post: March 1st, 2007, 09:02 PM
  3. 7 Day EPC or 3 Month EPC?
    By huhu in forum Commission Junction - CJ
    Replies: 0
    Last Post: July 21st, 2003, 05:54 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •