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August 19th, 2007, 01:43 PM #1Affiliate EPC vs Merchant EPC
Would someone please tell me what the merchant EPC represents? I understand the publishers EPC fully, but am a bit confused about the merchants.
I spent a little time trying to find the answer, using the CJ help menu with no luck..
Yea........ after several years of this stuff...... I think I'm losing my mind or at least my memory...The best things in life are not things at all...
August 19th, 2007, 01:49 PM #2
The merchant EPC is an aggregate number based on earnings of all of the affiliates in their program.
-rematt"I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon
August 19th, 2007, 01:51 PM #3
Thank you rematt... That is what I thought it was.... but needed the reinforcement..
ThanksThe best things in life are not things at all...
August 19th, 2007, 08:21 PM #4
The calculation I use is the one CJ originated. Total commissions paid divided by total click throughs converted to 100%
Direct Track calculates an eCPC or effective CPC (cost per click). I multiply that by 100 to get EPC.
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