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  1. #1
    Newbie
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    February 5th, 2007
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    Best Book to buy on Google AdWords
    I am now responsible for a PPC campaign at my company and want to find the best book on using Google AdWords. Anyone have any suggestions? One of the books I am thinking of buying is Ultimate Guide to Google AdWords (Paperback)
    by Perry Marshall (Author), Bryan Todd (Author). Anyone read this one? Any better books?



    Thanks very much...
    Winnie

  2. #2
    Member geoffmarcy's Avatar
    Join Date
    July 6th, 2005
    Location
    Toronto, ON
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    127
    Google Adwords Learning Center
    Google has an online learning center that is FREE and I found it quite useful to understand just about everything you need to know with Adwords. There are even videos to watch and quizzes to test your absorption rate. It's a good place to start. If you have any specific questions about PPC, feel free to ask us...

    Click here to access it.

    Geofferson
    [B]geofferson marcy[/B]
    [I]affiliate manager[/I]
    [URL=http://www.advaliant.com]www.advaliant.com[/URL]
    [URL=http://www.dna11.com]www.dna11.com[/URL]

  3. #3
    ABW Ambassador
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    January 18th, 2005
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    2,420
    To keep yourself up to date try jensense.com
    Jen has been a member here.

  4. #4
    ABW Ambassador isellstuff's Avatar
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    November 9th, 2005
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    Virginia
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    There are two problems with adwords books. 1) They get dated really quickly and 2) The author's aren't necessary experts. In fact, some of their advice can be just plain BAD.

    I like reading Brad Geddes's "ewhisper" blog. He does know a thing or two about adwords.

    http://ewhisper.net/
    Merchants, any data you provide to Google Shopping should also be in your affiliate network datafeed. More data means more sales!

  5. #5
    ABW Ambassador isellstuff's Avatar
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    November 9th, 2005
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    1,659
    I have read a lot of adwords books. In my opinion, this was one of the better ones, keeping in mind that it is getting very dated:

    http://www.amazon.com/Winning-Result...8412345&sr=8-2
    Merchants, any data you provide to Google Shopping should also be in your affiliate network datafeed. More data means more sales!

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