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  1. #1
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    I have heard (read) in another forum that Overture is going to raise it's minimum bids to $.10 a click in its next update on Thursday. Several in the forum have claimed to confirm this with overture and said that all penny bids will be raised to 5 cents and those existing bids at 5-9 cents would be grandfathered in. Of course, until they decide to raise the bar again. Just thought I would pass this along so you can check into it and verify for yourself and then go check your bids. Of course you SEO's can sit back and relax... at least until the next google update.

    Someone here want to teach me SEO? This PPC is getting too big for it's britches.

    GrainFarmer

  2. #2
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    Well that's not good news if it's true. But oh well, everything goes up with time.

  3. #3
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    The bids are already out of control for most terms that are worth bidding on anyway.

    All around the mulberry bush the monkey chased the weasel

  4. #4
    ABW Adviser Panel Dynamoo's Avatar
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    I ditched Overture almost a year ago.. I still use Kanoodle a little (I have penny bids still), but you're never going to make money with Overture at that sort of cost.

    In CJ terms, you'd need an EPM in excess of $100 to turn a profit on the minimum bid, and I dunno about you, but my highest product EPM is about $80.

    After finally getting to grips with optimising for Inktomi I'm getting an equivalent cost per click of just a couple of cents, sometimes less than one cent, for my best pages. I'll never go back to using Overture.

    ________
    Please leave my port 137 alone.

  5. #5
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    Someone must be getting good ROI at those prices or they wouldn't be at those prices....

    But, some are so outrageous.

    ----
    -J
    Merchants: Do you realize that some of your affiliates are being paid commission on sales which you have paid for via PPC, offline advertising, and your targeted mailings?

  6. #6
    ABW Ambassador Andy's Avatar
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    Overbid...oops, I meant Overture...is about to price themselves into a corner. With prices continuing to climb, eventually they will reach the point it's no longer financially sound to use their service.

    Even a page with good conversions cannot support high per click charges, unless the item being sold is expensive and the commission is a good one.

    Andy

    AFFILIATE MARKETING STANDARD: The site upon which the initial action to buy occurs is the site the commission is paid to. Period.

  7. #7
    ABW Ambassador Akiva's Avatar
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    Folks,

    The increase is probably due to this:
    Overture Expands Agreement with Yahoo

    They need to give Yahoo more money and have some for themselves

    Akiva Bergstrom
    Business Development
    akiva@essentialapparel.com
    800-556-2937 ext 751
    www.essentialapparel.com
    6% PER SALE ~ 365 DAY COOKIE ~ GREAT CONVERSION ~ LOW REVERSAL RATE

  8. #8
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    It's official. Just got the email stating as of today the minimun bid is going to be $.10

    Existing listings with bids between $0.05 and $0.09 will be "grandfathered".

    Oh well

  9. #9
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    Merchants getting targeted traffic from their affiliates at way less than ten cents a visitor ought to start treating them real nice, huh?

  10. #10
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    I think this is the begining of the end for Overbid because they are taking a larger and larger share of our profit margins and if they keep going like this pretty soon the minimum bids are going to be $0.15 or $0.20 which is INSANE. Like I said Overture aka Overprofit (for them only) are only interested in they're shareholders and partners (yahoo) and are alienating us with this and other (Match Driver) recent changes.

    Google Addwords here I come...

  11. #11
    ABW Ambassador CrazyGuy's Avatar
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    And to think I fell out with them when they went up to 5c

    Are you Crazy?

  12. #12
    Full Member garystarling's Avatar
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    Top bid for 'Casino' is currently $19.01 - I wonder if they are worried about a minimum of 10c?

    'I am not young enough to know everything.'
    - Oscar Wilde

  13. #13
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    It was a hard thing to do when I recently let my Overture account run dry,
    (especially since I had several 1 cent grandfathered in bids) , and move on to putting on my SE optimization thinking cap for the first time with any "serious effort" , but I gotta say... I will never go back to pay per click advertising as an affiliate .

    There are just too many loss factors for me to even attempt it with the price ranges and commission structures of most products and advertisers that I am dealing with.

    Min. bid prices, competitors clicking on your listings,
    non-buyers just browsing costing ME money every time,
    so that what ? 50 - 100 costly clicks later, or after I spend about $7.50 I MAY just see a $10 commission come my way , so long as the tracking is working, that MAY even get reversed by the advertiser, if not possibly even stolen from the likes of WhenU or other parasite .

    Nah, Overture is not for me anymore , but it was fun in the beginning and for a while pretending to think that I knew how to get some targeted traffic .

  14. #14
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    You were one of the lucky one, Lisa. Imagine how hard it would be to jump off the Overture ship now, and have to learn how to compete for traffic.

    Competition for traffic through other channels has grown greatly in the past year. People who haven't grown up with those other channels are soon going to be on the outside looking in when Overture beats them away with their money stick.

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