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  1. #1
    ABW Ambassador
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    How are websites found?
    Ruth Ann found an article in "Target Marketing Magazine" which said the following:

    Search engines 49%
    Random surfing 20%
    Word of mouth 20%
    Magazine ads 4.4%
    By accident 2.1%
    TV spots 1.4%
    Targeted e-mail 1.2%
    Banner ads 1%

    Comments?

    Mr. Mackin

  2. #2
    http and a telephoto
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    Direct type in of company and brand names should have been on that list. Or was that considered "accidental"?

    Banner ads lower than spam? I think not.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Quote Originally Posted by loxly
    Direct type in of company and brand names should have been on that list. Or was that considered "accidental"?
    Maybe that's the missing .9%
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
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  4. #4
    Analytics Dude Kevin's Avatar
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    Or they could be considering just first time visitors? In which case direct type ins would be covered by a few of the listed methods... Word of mouth, etc...

    Doesn't say much for radio advertising either, does it?

    More to the affiliate marketing implications... Where is all the affiliate commissions being generated from if banner ads only make up 1% of that group.

    I wonder if the respondants understood exactly what they were being asked...
    Kevin Webster
    twitter: levelanalytics

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  5. #5
    The "other" left wing davidh's Avatar
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    I take any and every online article like this with a block of salt. Most purveyors of these types of articles are the same folks who regard Alexa as an authoritative source of accurate statistical minutae.
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  6. #6
    ABW Ambassador
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    >>>Where is all the affiliate commissions being generated from if banner ads only make up 1% of that group.

    Maybe search engines ?

  7. #7
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    and if they asked people... how many would say I got introduced to that site by an affiliate... probably just us folks here would say (or know) something like that.

    cool stats though, fun to think about.

  8. #8
    ABW Ambassador Ron Bechdolt's Avatar
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    Probably the same thing Donuts was referring to above, but my first thought was how much of that "Search engines 49%" is from affiliate links and how much was from merchant SEO or PPC? Now that would be numbers I'd like to see.
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  9. #9
    Newbie
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    Direct type in's are definitely higher than .9%. Not sure why those stats are not including those?

  10. #10
    Kung Fu Master Eathan's Avatar
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    The 20% attributed to "random surfing" could also include a fair chunk of affiliate referrals, as could some of the 20% "word of mouth".
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

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