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  1. #1
    AM Navigator Geno Prussakov's Avatar
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    Affiliate Marketing Merchants Report 2007 (U.K.)
    Yesterday e-consultancy published an Affiliate Marketing Merchants Report 2007 carried out "in association with buy.at".

    Mal must be proud. Not sure why he's being shy and hasn't announced it himself yet.

    Geno

  2. #2
    ABW Ambassador
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    "Affiliate marketing is seen by merchants as the most cost effective channel for driving customer acquisition. The overwhelming majority of UK merchants (95%) say that it is either 'very cost effective' or 'quite cost effective'."

    That's right, 95% effective

  3. #3
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Perhaps Zango read the report already...

    "Zango Expanding Into the UK and European Market"
    http://affiliatefairplay.com/newsblo...ropean-market/

    ~~~~~~~~~~~~~~~

    On a more positive note, I'm happy to see this report and I love this part (from the sample report, my bolding):

    Affiliate marketing is seen by merchants as the most cost effective channel for driving customer acquisition. The overwhelming majority of UK merchants (95%) say that it is either ‘very cost-effective’ or ‘quite cost-effective’.

    The next most cost effective channels are paid search and then email marketing which are seen as ‘very cost-effective’ or ‘quite cost-effective’ by 90% and 82% of merchants respectively.

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