Hi all,

I am researching a coupon campaign for a client who needs to generate a ton of traffic to a site for a new product that will be hitting the shelves at Walmart soon.

The offer will either be 1. a coupon for free product to be brought to the store or 2. a coupon for half off or 2for1.

I am in a great position where the client is extremely open to what we suggest.

My questions to the couponers are:

1. What kind of payout would make you want to run this type of offer?
2. What would make you NOT want to run this offer. (Aside from Coley's awesome post)

I would rather pitch the "affiliate" view versus the "agency" view, since it all comes down to creating something affiliates are excited about running.