Some body pay to Google AdWords from United Kingdom or Europe Union?
This question is very actual, since google assesses VAT (Value Added Tax) all advertisers who have payment from EU address! More precisely speaking, if you don`t use Google AdWords for business purposes!
Business Purposes
The option you choose determines whether or not we charge your AdWords account VAT.
Select Yes if you seek to gain an economic advantage by promoting goods or services on Google AdWords. We will not add VAT to your AdWords charges, and you will be responsible for self-assessing VAT for your home country. The vast majority of advertisers select Yes, including affiliates, sole traders, and self-employed merchants.
Select No only if you use AdWords for a private, non-business purpose. In this case, we will add VAT at the current Irish standard rate to your AdWords charges.
1. First question! Whether it is necessary to charge and of course to pay VAT for google services if UK company buy advertising services at Ireland company?
2. Second Question! If nevertheless it is necessary to pay VAT in UK and not to make it then what consequences can be there? And how UK tax service can learn that UK company has got services in Ireland!? Though I guess, that the Irish services will submit any VAT reports in UK!

If you choose "NO" - google will notify you:
Please consider carefully and select "No" only if you use AdWords for a private, non-business purpose. In this case the account will be charged VAT at the current Irish standard rate.
The vast majority of advertisers are using AdWords for business purposes. If you seek to gain an economic advantage by promoting goods or services on the Google advertising network, then you ARE using your account for business purposes and should select "Yes". This includes affiliates, sole traders, self-employed merchants, partnerships, etc.
I confirm that I am using Google AdWords for a private, non-business reason. I understand that if I select "No" my URL/web page will be reviewed by a Google specialist.
3. Third question. It is possible make payment from EU, but specify business address out of EU! Basically, from the legal point of view it is not correct. However I do not see here any crime! Though it can be regarded, as evasion from VAT payment! What will be consequences - a question serious. However itself google warns, that such payments are difficultly enlisted! Who can comment it?!