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  1. #1
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    June 28th, 2006
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    Are all incentivized websites run by scammers?
    As with all advertising, there are ways to do it that provides merchants with quality traffic.

    I am not involved in the incentivized traffic business, but have looked at the fraud problem from several viewpoints.

    I have relationships with people running incentivized freebie websites who are very interested in finding solutions to problems of fraud. Not everyone in this business is interested in ripping off the merchants.

    I'd really appreciate your views on what controls may be effective to provide advertisers with quality leads from incentivized websites.

    Regards, Ray Fellers

  2. #2
    Kung Fu Master Eathan's Avatar
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    January 18th, 2005
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    Are you referring to "I will pay you a nickel for completing this free offer" type sites, or sites where the only incentive is the free offer itself?
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

  3. #3
    Moderator MichaelColey's Avatar
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    January 18th, 2005
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    Just the fact that you had to ask the question says a lot.

    They're not all scammers, but quite a few are. That's why the FTC and many state attorney generals are cracking down on incentive offers.

    Even if you're not talking about scams and frauds, leads and incentives just don't mix well. The quality of the leads from even the most honest incentive sites are often very, very low.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  4. #4
    CPA Network Rep JP Sauve's Avatar
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    January 18th, 2005
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    Quote Originally Posted by MichaelColey
    They're not all scammers, but quite a few are.
    Unfortunately, that's so very true.

    Want to venture into incentive traffic? Stick to a non-monetary incentive, including NOT giving points to your members which can be trades for cash/big prizes.
    [font=verdana][b][size=3][color=red]Are you familiar with [URL]MaxBounty.com[/URL] yet?[/color][/b][/size][/font][font=verdana][b][size=1][color=black]
    Over 120 merchants with CPA/CPS programs seeking affiliates
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  5. #5
    Kung Fu Master Eathan's Avatar
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    Even if they aren't run by scammers, and even in the case of non-monetary incentives ("we give half our commissions to God", etc), the value of the leads is diminished by the third party incentive offer. That fact is inescapable and is inherent to all offers of additional incentives, thus the cost of new customer acquisition is higher through affiliates sending incentivized traffic than it is through the rest of the affiliate channel.
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

  6. #6
    CPA Network Rep JP Sauve's Avatar
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    January 18th, 2005
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    The secret for merchants to make effective use of incentive traffic is the following...

    1 - Avoid point and cash incentives UNLESS you know the source you're buying from is legit.

    2 - If the incentive is cash, make sure the value of the incentive isn't much more than the minimal cost to the surfer for whatever product/service he's getting. So if your trial offer is free with $10 shipping, ask your affiliates not give more than a $10 incentive.

    3 - Getting the lead is only half the work. Make sure you offer your newly purchased incentive customers some sort of retention bonus for sticking past the trial period.
    [font=verdana][b][size=3][color=red]Are you familiar with [URL]MaxBounty.com[/URL] yet?[/color][/b][/size][/font][font=verdana][b][size=1][color=black]
    Over 120 merchants with CPA/CPS programs seeking affiliates
    Over 4500 network publishers seeking programs to advertise
    Earn $100 per merchant and 5% per affiliate on the second tier [/b][/color][/size][/font]

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