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  1. #1
    Newbie
    Join Date
    October 26th, 2007
    Posts
    5
    what determines my ad position?
    if the competition is good my ad shows up on the 3rd page and most people usually don't look past the 2nd page of google.. is it my sites traffic or the traffic generated through that ad.. im at 1 dollar per click.. should i raise or is that fine?

  2. #2
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    What determines the ad position?
    -Bid price (major criteria)
    -Quality of your Ad / Quality Score that is determined by some Y! or Google algorithm/formula
    http://services.google.com/awp/en_us...310/index.html
    http://help.yahoo.com/l/us/yahoo/ysm..._position.html

    At $1 or at $10, it does not really matter.
    The question is, can you afford it?

    1) What is your conversion rate?
    2) What is your margin?
    3) Do you have the funds to support it?

    If you cannot afford it, I would suggest looking for other KW that is less costly and have a better ROI.

    I know of people paying > $5/click but it converts. They are happy and making $$

    All the best.
    Last edited by Eric Ewe; October 26th, 2007 at 06:49 AM. Reason: added FAQ link for google and Yahoo

  3. #3
    Newbie
    Join Date
    October 26th, 2007
    Posts
    5
    is there a way i can see how much the ad im competing with is bid at? or dose it matter if i bid higher than them or not.. i don't have a web site yet or i would sell individual products.. im going to make some templates tomorrow and buy a domain

  4. #4
    Newbie
    Join Date
    July 16th, 2007
    Posts
    20
    Bidding higher will generally increase your ad position but the search engines also take into account the quality of your ad and the page you land the user on.

    You may also want to try the smaller engines (Yahoo, MSN, etc.) as there is typically less competition and cheaper, although there is also less volume, but to gather some initial learnings it may be a good start.

  5. #5
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    Quote Originally Posted by scott4444
    is there a way i can see how much the ad im competing with is bid at?
    Nope.

    You used to be able to do that for Yahoo (Overture) but they changed their model

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