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October 29th, 2007, 08:35 PM #1
Best Call to Action ?
- Join Date
- May 17th, 2006
I just want to know
what is best calling action for visitor in affiliate link ?
Buy This Item ... or maybe ... Click Here for More Info about this item
what do you think ?
October 29th, 2007, 10:54 PM #2Originally Posted by Affnice
October 30th, 2007, 12:12 PM #3
- Join Date
- June 28th, 2007
- Seattle, WA
Completely varies based on product, vertical, price point, competition, brand awareness, etc...
Your best bet is to test a few different messages and see which produce the best metrics. To do so, create the same exact banners and sub them in for a popular one you have, every week or every other week, sub in the same banner but with a different call to action. You'll start to see which ones work the best for your product/service. It takes time and testing.
The word "Free" always helps if you can back up that statement and not leave them feeling taken
Affiliate Program Manager
October 30th, 2007, 02:21 PM #4
"Click Here to go to [merchant site] and buy [product x]"
and variations thereof. Regardless of what information is/isn't on your site.There is no knowledge that is not power. ~Hemingway
October 30th, 2007, 05:02 PM #5
I'll agree to disagree. We've tested numerous call to action messages on various sites and some are more productive than others based on certain variables. But hey AffNice, you ask a question, you get different opinions. So do some testing and go with what works best for you.
October 30th, 2007, 06:47 PM #6
I should make clear that there should be links in the sentence I proposed. Just in case someone thinks that sentence would work without links...
Originally Posted by Alan
I did note "and variants thereof" in my other post. The exact wording varies, but it's a formula. Somewhere in the call-to-action, I'm going to tell them 1) To click, 2) to buy, and 3) where they'll end up when they click. If I miss any of these, the conversion ratio drops.
Another thing I found from my tests:
"Info" based calls ("more info" and the like) came in dead last for selling. They got loads of clicks, but the conversions stank.
October 30th, 2007, 06:56 PM #7
- Join Date
- January 31st, 2007
- Southern California
"Click Here" almost always seems to work for me. It's clear, concise and points your readers exactly where you want them to go. For me, anyway.
October 31st, 2007, 07:42 AM #8
Test, test and more tests. As you can see from the discussion the results will vary based on many factors including your visitor profile, time of year, merachant type and more.
The ideal would be to test different variations at the same time, not just 1 week variation 1 and then the next week variation 2. The reason is that if you go with the second option the time of year changes which may invalidate your results.
If you don't have the programming resources to create such tests on your own there are a few 3rd party options out there:
1. Google's Website Optimizer (http://services.google.com/websiteoptimizer/)
2. Offermatica (http://www.offermatica.com/)
3. SiteSpect (http://www.sitespect.com/)
These are just a few of the option. They range in price and functionality, each with its advantages and disadvantages on your specific needs.