iBakeSale.com cooks up new tool that enables shoppers to bypass its portal

http://www.internetretailer.com/dailyNews.asp?id=24367

For the usual suspects, I am just posting a link for discussion. I have no hidden agenda, I do not have a toolbar, do not employ people who used to work for a tool bar, etc.
This link was sent to me and I felt others here would like to read about it.