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  1. #1
    Moderator bibby's Avatar
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    Angry Restrictive PPC Policies
    I was wondering if any other affiliates feel handicapped by many merchants restrictive PPC policies:
    Can't bid on brand names - I'm OK with that.
    Can't use url in display url - Many merchants have inadequate creatives (if you call them that) and not being able to directly link to merchant's site is really restrictive and not worth my time and effort.
    Some merchants like shopdi.com and Priceline.com have really nice creatives, so this policy doesn't pose a problem.
    Indicate yourself as an affiliate in ad copy - I really dislike this one. PPC ad space is limited and this requirement makes the ad to lack creativity.

    Maybe it's just me but when I'm going to spend my hard earned affiliate income on PPC advertising, I'm going to stick with merchants that have less restrictive PPC policies and also provide me with the tools and creatives to make my PPC campaigns yield a high ROI.
    Affiliate marketing is hard enough without dealing with these horrid policies.
    Last edited by bibby; November 21st, 2007 at 12:34 PM. Reason: Spelling errors

  2. #2
    Affiliate Network Rep JAmieF's Avatar
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    Restrictive terms are tough for affiliates.

    Have you asked for which keywords you can bid on? If you do find it difficult to come with a good ad and content for your landing page you can always ask the affiliate manager to review the ad copy / landing page and provide advice. If the creative are not up to par just use text links. There was a great article in Affiliate Tip that mentions text links convert better than banners (http://affiliatetip.com/news/article001580.php)

    As tough as affiliate terms may seem you have to look at this as an opportunity to think outside of the box.
    Jamie
    Affiliate Manager
    Share Results Affiliate Network
    Join the Share Results Affiliate Network today! [URL=http://www.shareresults.com/ai_affiliatesignup1.php]http://www.shareresults.com/ai_affiliatesignup1.php [/URL]
    e. jamie@shareresults.com
    t. 514-849-8595
    www.shareresults.com

    I wish people would love everybody else the way they love me. It would be a better world. - Muhammad Ali

  3. #3
    Moderator bibby's Avatar
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    Thanks for the advice and article link.

  4. #4
    Affiliate Network Rep JAmieF's Avatar
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    You are welcome
    Jamie
    Affiliate Manager
    Share Results Affiliate Network
    Join the Share Results Affiliate Network today! [URL=http://www.shareresults.com/ai_affiliatesignup1.php]http://www.shareresults.com/ai_affiliatesignup1.php [/URL]
    e. jamie@shareresults.com
    t. 514-849-8595
    www.shareresults.com

    I wish people would love everybody else the way they love me. It would be a better world. - Muhammad Ali

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