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  1. #1
    Member
    Join Date
    October 25th, 2006
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    123
    ppc or pay per impression?
    what do you prefer?

    ppc or pay per impression?

    Thanks,
    Matt

  2. #2
    Moderator bibby's Avatar
    Join Date
    November 6th, 2007
    Location
    Minneapolis, MN
    Posts
    2,315
    I personally take a holsitic approach to affilaite marketing which includes utilizing the follwoing:
    CPC
    CPM
    CPA
    CPL
    CPS
    Each one of these has their value. I wouldn't put all my eggs into one basket.
    The thing wih CPM programs even the largest ones is that merchants who pay the network's affilaites on a CPM basis can set maximum traffic amounts that they're willing to pay for.
    If your site solely incorporates a CPM method then you won;t have supplemental revenue.

  3. #3
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    Prefer PPC.

    CPM is more risky as you are paying per impression as opposed to per click. CPM rates can vary from $1 to $30 CPM (per thousand impression). Click though varies unless you are giving away free things. More risky than CPC

  4. #4
    Affiliate Manager Howard Gottlieb's Avatar
    Join Date
    December 30th, 2006
    Location
    Mansfield, Texas
    Posts
    1,561
    Impressions are meaningless typically.
    I would rather live my life as if there is a God and die
    to find out there isn't, than live my life as if there
    isn't and die to find out there is.

  5. #5
    Member AdJumpCM's Avatar
    Join Date
    November 6th, 2007
    Posts
    69
    I wouldn't pay on a CPM basis simply because many sites get millions of page views, but NO ONE clicks on the ads.

  6. #6
    Newbie
    Join Date
    November 19th, 2007
    Posts
    23
    PPC for the same reason as AdJumpCM. I have noticed that CPM has very bad conversion rates overall.

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