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  1. #1
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    Question Inhouse Affiliate Solution vs CJ or Clickbank
    If a Merchant is using an inhouse affiliate tracking solution will that Merchant get fewer qualified Affiliates than if he used a service such as CJ or Clickbank for tracking affiliate sales and commissions?

    For the last 7 years at [REMOVED].com we have been using an inhouse affiliate tracking program that we developed. It has been very stable and effectively tracks affiliate sales and commissions. We pay out quarterly with a $20 minimum. Each affiliate has their own login that displays the stats in real time.
    We have over 800 affiliates however less than 5% are performers i.e. they receive a check quarterly. We pay a 15% commission base and increase 5% according to volume sales topping out at 30% of gross sales during the quarter if the gross is $10,000 or better. We are a subscription service and so we also track and pay our affiliates when a patron that they brought to us renews.

    We are launching yet another large site ([REMOVED].com) and want to know if using CJ or Clickbank to track our affiliate sales would give us more exposure and therefore more qualified affiliate performers.
    Last edited by Haiko de Poel, Jr.; December 1st, 2007 at 11:18 AM. Reason: The URL of your programs is not germain to the question, unless your looking to spam the board for free.

  2. #2
    Beachy Bill's Avatar
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    Kaysmith, try this link: http://www.abestweb.com/advertising/

    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  3. #3
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    I have always had issues with inhouse affiliate pgms. The issues I have faced are
    1. Lack of proper payment
    Some inhouse affiliate pgms will pay you only after your request payment. Then after you request a pmnt, it takes months for the check to be cut.
    2. Lack of affiliate support
    Affiliate support is poor to nonexistent. There is no direct contact. Most of the time I don't who the affiliate manager is.
    3. Lack of credibility.
    Being inhouse, there is no policing. So you don't know if all your sales are being tracked and commissions being awarded. To police you have to make your own test purchases from time to time.

    I have been so frustrated with inhouse pgms, I don't sign up for them unless they are in CJ/LinkShare/Clickbank. Sometimes some pgms who I am affiliated to through CJ/LS.. try to offer me a better pay out if I join their inhouse pgm. But I never take that offer. Its a lot of peace of mind thru CJ/LS..

  4. #4
    Classic Rocker Mack's Avatar
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    CJ or Clickbank aren't your only options. Take a glance at these better options;

    http://avantlink.com/
    http://shareasale.com/

    I had zero luck with a couple inhouse programs I tried. Had friends do a couple test purchases that didn't track, dropped them like a bad habit.

  5. #5
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    As others have noted, there are certainly some very good reasons to use a "network" affiliate solution, including: consolidated payment; common reporting interface; trust ("trusted intermediary"); and ease of automating links and datafeeds.

    As Mack noted, you certainly have not identified the only options for an affiliate program.

    I am quite confident that CJ will not meet your needs, because I contacted them about two weeks ago to verify that they have no technology to support or enable "recurring commissions," which you've stated is something you offer. ShareASale and LinkShare can do this, but it does require some extra programming on your end if you want it automated (as I assume you do). I generally don't recommend ClickBank to merchants, nor do I use it as an affiliate, but it might be better suited for an online subscription product. There are some other "networks" that are used for downloadable software and for web-subscription sites (mostly porn), but I have no meaningful experience with them.

    One strategy to consider would be to contact your "mid-performance" affiliates (those who generate some traffic, but aren't your top-10 affiliates) and ask if they might prefer working with you through a network, and if so, which network they'd prefer (and which they wouldn't use).

    Finally, you'd want to make sure to integrate any third-party affiliate solution into your existing "in-house" solution, both to track performance data consistently AND to insure that you don't pay out multiple commissions on a single transaction.

  6. #6
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    Quote Originally Posted by Mack
    CJ or Clickbank aren't your only options. Take a glance at these better options;

    http://avantlink.com/
    http://shareasale.com/
    Why do say these are better options. I find the quality of merchants in CJ much better that SAS. I use SAS, but I always find CJ to have much wider range of merchants than SAS.

  7. #7
    Beachy Bill's Avatar
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    Quote Originally Posted by sam_park
    Why do say these are better options. I find the quality of merchants in CJ much better that SAS. I use SAS, but I always find CJ to have much wider range of merchants than SAS.
    Check these results:
    http://forum.abestweb.com/showthread.php?t=85532

    Seems a LOT of people now prefer ShareASale.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  8. #8
    ABW Ambassador webmarm's Avatar
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    other up and coming networks
    You might want to look at Click2sell.eu and 2Checkout.com for recurring billing options.

    2CO is still in beta with the affiliate program, but when it comes out of beta, ClickBank is going to have a serious contender to deal with.
    Video Marketing Success eBook -- co-written by webmarm

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