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  1. #1
    Newbie violetdolor's Avatar
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    August 22nd, 2007
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    11
    Another Pharmacy Affiliate Program question
    Okay, it took me months but I was finally able to set up our program (thanks to the very helpful advice of people from this forum). Now, at the risk of sounding stupid, I want to ask a bit of help from the pharmacy affiliate managers out there again. What should I veer away from? Is there anything in particular that I should watch out for? Things that would get me in trouble.

    Like any retail outfit, I originally planned to offer whitelabeling our products. But some laws don't allow that. I think Medicines Act 1986 (applies here). So, can I develop banners advertising specific ion drug products? Something like Affordable Viagra -- then a picture and maybe a call-to-action? Is that acceptable or would I still get in trouble for that?

    Once again, I appreciate the help.

  2. #2
    Outsourced Program Manager John Jupp's Avatar
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    January 23rd, 2005
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    England
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    1,502
    Viagra is a trademarked term patented by Pfizer. They have sued others in the past for using the word Viagra in advertising without permission.

    Any drug which is patented and trademarked, get permission from the manufacturer first.
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

  3. #3
    Newbie violetdolor's Avatar
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    August 22nd, 2007
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    11
    Thanks for the info...I guess pharmacy affiliate programs is really a different creature. I've gotten away with using trademark names in banners in other non-OP programs.

    Is using <condition> remedy / drug / medication okay though? Don't think I'll have any patent infringement issues there.

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