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  1. #1
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    796
    My affiliate earnings on traffic sent to merchants only yields around 5 cents a click these days. Most of this traffic comes from search engines and is further targeted for my merchant partners by the promotions on my site. So this is very targeted traffic.

    I check out Overture and find these same merchants paying five to ten times as much per click for the same keywords I'm pulling traffic on, but from other search engines like Google, Yahoo and MSN.

    How can these merchants justify paying that much money on a PPC search engine? I just can't believe the PPC traffic is five to ten times more valuable than my affiliate traffic.

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    817
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>How can these merchants justify paying that much money on a PPC search engine? I just can't believe the PPC traffic is five to ten times more valuable than my affiliate traffic. <HR></BLOCKQUOTE>

    Customer acquisition strategy.

    They know the LTV (life time value) of a new customer. Some are willing to lose money on that first sale to acquire them.

    best,
    Wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
    http://www.revtrends.com
    Get a free two-week trial use code ABWEB at RevTrends.com

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