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  1. #1
    Join Date
    November 4th, 2007
    Unhappy Google Adwords Keeps Kicking Our Site Off
    Does anyone have any suggestions on what Google actually needs to get listed and not have a high minimum bid? I've tried all kinds of things, and no bones. Extra frustrating when I see lesser sites showing on a regular basis.

  2. #2
    ABW Ambassador
    Join Date
    March 2nd, 2007
    build different landing pages and try out.
    sometimes, you may want to try landing pages on different domains to get over any adwords penalties

  3. #3
    Join Date
    February 21st, 2007
    Seattle, WA
    There are two things you need to worry about:

    1. Quality of your ad text: How well does it convert? If you're only getting 0.5% CTRs, you've got crappy ad text and need to do a better job writing your text. Here is a great collection of notes from Pubcon:

    2. Quality Score: Relationship between your ad text, the keywords and your homepage.

    I'd recommend:
    * Reduce your keyword list to two to three keywords. Starting small greatly helps you figure this system out. Don't choose the competitive terms - choose a few longer tail terms.
    * Take a look at your ad text and landing pages. Do the obvious things mentioned to improve them.
    * If you still aren't getting your keywords at decent minimums and you feel like you've done everything right, set a daily budget limit and up your keyword spend for a few days. Sometimes you just need to get your ads active to generate a history of performant ads.

    Good luck!

  4. #4
    Join Date
    February 21st, 2007
    Seattle, WA
    Oh, and make sure to use exact match keywords initially.

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