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  1. #1
    Grandma broke her coccyx! Uncle Rico's Avatar
    Join Date
    May 8th, 2007
    North Carolina
    Banner Hosting: Affiliate or Merchant?
    I was wondering if there is any advantage to hosting the merchant banners yourself? If a particular merchants image server is slow, I can see where it would be beneficial. There seem to be more negatives on hosting the images yourself.


  2. #2
    ABW Ambassador Daniel M. Clark's Avatar
    Join Date
    January 7th, 2006
    Houston, TX
    I almost always prefer to let the merchant do the hosting... less work and maintenance for me. There are exceptions of course... but generally, I'd let the merchant do the hosting.

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    New York
    I think there are many more advantages if the affiliate hosts the image, top three off the top of my head are:

    1 - Site continuity (how many times does a merchant switch out a banner radomly and it just doesn't match your site's look and feel anymore).
    2 - ad server blocking - need I say more?
    3 - Image server downtime - speaks for itself.

    If you've got the time, wherewithall, and bandwidth / capacity then I'd reccomend it.
    Continued Success,

    The secret of success is constancy of purpose ~ Disraeli

  4. #4
    Moderator BurgerBoy's Avatar
    Join Date
    January 18th, 2005
    jacked by sylon
    Images also usually load a lot faster if you host them on your own site - and will load everytime as long as you have no server problems.

    Vietnam Veteran 1966-1970 USASA
    ABW Forum Rules - Advertise At ABW

  5. #5
    http and a telephoto
    Join Date
    January 18th, 2005
    Just a caution that some merchants don't allow affiliates to host their banners. Proctuct images I guess more than banners. One I managed in the past comes to mind...
    Deborah Carney

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