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  1. #1
    ABW Veteran Mr. Sal's Avatar
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    Cool 101 reasons of how and why you can lose some sales!
    This is just to show some newbies to affiliate marketing, that it's not as easy as it looks.

    But once you know some facts , you can still make a lot of money, and have fun at the same time too.

    I will list only 20 here, you can add your own if you want to have yours included in the book.


    #1 - You didn't join that merchant before that sale was made.
    2 - The merchant didn't ask the customer for the affiliate-code next to the phone #.
    3 - That merchant was excluded on the customer computer Hosts file.
    4 - The merchant went offline on the network before the check-out process took place.
    5 - The customer has the browser set to not accept cookies.

    6 - Tracking was somehow affected during the check-out process.
    7 - The customer went to another affiliate site looking for a coupon code.
    8 - The customer credit card was no good.
    9 - The customer cancel the order.
    10 - The merchant is working on more than one network and you may be one with the patsy cookie.

    11 - Other - (Yes, Other, because that's what we're told sometimes.)
    12 - A parasite eat your cookie.
    13 - Another affiliate overwrote your cookie.
    14 - You made simple error on the product link and put another affiliate-ID#.
    15 - Your server went down or it just showed a 404 for whatever glitch happen.

    16 - The search engines just moved your pages to the supplemental hole.
    17 - You set the resolution to a fixed too-wide size and the visitor didn't wanted to do any vertical scrolling.
    18 - You set the font-size to a fixed too-small to read font for that rich old customer.
    19 - Your page may sucks. (From auto audio play, pop-ups, colors....etc.)
    20 - You pick the wrong merchant for that product.



  2. #2
    ABW Ambassador Snib's Avatar
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    21 - The merchant sent you the wrong affiliate ID in a newsletter and you used it.
    22 - Datafeed lists out of stock products.
    23 - Datafeed lists incorrect prices.
    24 - Datafeed doesn't include brands, model numbers or UPC codes thus no price match.
    25 - All your traffic comes from SEO and you lose it.
    Hatred stirs up strife, But love covers all transgressions.

  3. #3
    Moderator BurgerBoy's Avatar
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    26 - The merchant is a crook and cancels your sales and doesn't pay you.

    Vietnam Veteran 1966-1970 USASA
    ABW Forum Rules - Advertise At ABW

  4. #4
    The Seal of Aproval rematt's Avatar
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    27 - Datafeed includes noncommissioned products
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  5. #5
    Full Member markschok's Avatar
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    28 - The merchant has a phone number next to the product saying call now to order for super fast delivery.

  6. #6
    Full Member markschok's Avatar
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    29 - The merchant has some adsense on the page and the visitor clicks on that instead.

  7. #7
    Beachy Bill's Avatar
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    LS and/or CJ has server problems but claim that sales tracking has not been affected. And, yes, Virginia, there is a Santa Clause.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  8. #8
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    30 - Your affiliate link was expired and no longer exist.
    31 - The merchant could not afford to set a sufficient fund to cover commissions of their normal transactions.
    32 - The merchant reported sales in batch system and was lazy to record your sales.
    IRS
    Don't ask why the ball doesn't come.

  9. #9
    ABW Ambassador 2busy's Avatar
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    33. The customer's "spyware protection" ate your cookie

  10. #10
    ABW Veteran Mr. Sal's Avatar
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    Cool
    34 - Making the stupid mistake of using a RewriteRule to redirect the www ...site.com/pid-12345 product pages that were already made few weeks before, to instead show www ...site.com/pid-12345.html, because you read somewhere, or someone told you, that by using the .html at the end, it would make it better for the SE's to index those page faster. (BS, more than three months later, I am getting my script sending me a lot of 404's email notices, because some SE's can't find those previous plain .com/pid-12345 product pages.) (Live and Learn.) (Btw, these are PHP pages.)


  11. #11
    Resident Genius and Staunch Capitalist Leader's Avatar
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    35. You only put up pages with multiple thumbnails and mini-descriptions. So instead of clicking to the merchant and buying, the customer isn't convinced enough yet and goes back to the SE, finds a a different affiliate who made detail pages, and THEN gets convinced and goes to the merchant and buys. (I have seen this happen twice now with GB affs...)

    36. You took Leader's "you don't have to update too often" comments way too far, and still have stuff up that's been out-of-stock for 3 years now!

    37. You applied your state/country's weather to determine the seasonality of the product, and switched out to the winter stuff--forgetting that there's still a good 1/3rd of the US that is just now getting what I'd call early-fall weather!
    There is no knowledge that is not power. ~Hemingway

  12. #12
    Resident Genius and Staunch Capitalist Leader's Avatar
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    38. The merchant never updates their own site and it's full of OOSes even at their high time.

    39. The merchant messed with their cart and intentionally took out the tracking code.

    40. The merchant upgraded their cart at usual webmaster hours, started falling asleep, and really did forget to add the tracking code to the new version.

    41. The merchant sent out a newsletter to customers, complete with links that have tracking code. Problem is, it's not YOUR tracking code. So your cookies get overwritten.

    42. You used one of those emails that have a "Just copy/paste this link" feature--and, the system's link-generator messed up and either left out the tracking code, put the wrong one, or otherwise gave you junk links.

    43. The merchant has some laughable cookie duration like 1/100th of a day, that doesn't even give the customer time to type in their CC info at the merchant site before the cookie expires.

    44. The merchant's nav is a hideous mess and the customers can't find the items they want. And, they don't allow direct linking.

    45. The merchant's charging a lot more than the competition is, without offering any clear benefit over said competition.
    There is no knowledge that is not power. ~Hemingway

  13. #13
    ABW Veteran Mr. Sal's Avatar
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    46 - Because since you have so many different merchants all over, you have not focused on those that are giving you a hint.

  14. #14
    Moderator BurgerBoy's Avatar
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    47 - cookie stuffers - and the merchants still allow them to be part of their program.

    Vietnam Veteran 1966-1970 USASA
    ABW Forum Rules - Advertise At ABW

  15. #15
    ABW Ambassador Vrindavan's Avatar
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    48. The customer doesn't like to click your affiliate URL, he/she enters the merchant URL directly to the browser

  16. #16
    ABW Ambassador Vrindavan's Avatar
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    49. The merchant expired the relationship with that affiliate without inform him/her via email.

    50. The merchant canceled the affiliate program without informing the affiliates via email.

  17. #17
    ABW Ambassador
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    51. You are using a merchant's data feeds for shoes>women>running shoes>Nike, but the "buy URL" send your potential customers to the menchant's home page. They don't want to waste time to do another "women's Nike running shoes" search and feel misleaded

  18. #18
    Life is Supposed to be Fun! Rexanne's Avatar
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    52. Your site sucks
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


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