Results 1 to 6 of 6
  1. #1
    Newbie
    Join Date
    October 30th, 2007
    Posts
    15
    Which affiliate gets credit in this situation?
    Here's the situation:

    A customer clicks an affiliate link on Affiliate Site A, the 30 day cookie duration starts, but the customer doesn't buy anything from the merchant. A couple days later, the same customer clicks an affiliate link on Affiliate Site B to the same merchant, gets cookied, and again doesn't buy anything. Then a few days later the customer manually types in the address of the merchant and buys something.

    Who gets the sale, Affiliate A or Affiliate B? In general, how do affiliate networks determine which affiliate deserves the commission in situations like these?

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    B - B overwrote A. Network/or merchant sees B.

  3. #3
    Newbie Rolet's Avatar
    Join Date
    October 13th, 2007
    Location
    Kansas City, Mo
    Posts
    1,029
    It's the last click rule - Online consumer see banner ad on multiple networks, goes to Google and searches for the product, clicks the adwords ad, and adwords get the conversion even though the consumer was reached by banner ads through multiple networks....

    Last Click.......

  4. #4
    Newbie
    Join Date
    October 30th, 2007
    Posts
    15
    Thanks!

  5. #5
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
    Join Date
    January 18th, 2005
    Location
    Winter Park, FL
    Posts
    6,930
    I've read that there are well over 15,000 aff programs on the Internet, a big number for sure... so of course there are rare exceptions now and then. "Last in" is the way most merchant's tracking does it and it's how most should do it, but there are a few exceptions. Your question was answered here correctly, but in case you're doing some weird digging into something, I just wanted to add that there's a teeny tiny possibility that you might someday trip across somebody doing it another way besides last-in.

  6. #6
    Kung Fu Master Eathan's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,833
    Quote Originally Posted by snowverkill
    Then a few days later the customer manually types in the address of the merchant and buys something.

    Who gets the sale, Affiliate A or Affiliate B?
    Normally it'd B, but it could be C if a TM poacher is bidding on the merchant's domain.

    Customers often type URLs into a search engine rather than the address bar of their browser giving poachers a chance to overwrite cookies just before the point of purchase.

    Personally, I look for clear PPC policies before I bother with a merchant, and even then check the SEs to see if they enforce their policies. If not, no fooly cooly...
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

  7. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Register Credit card to get credit in store
    By Jmf421 in forum Programming / Datafeeds / Tools
    Replies: 0
    Last Post: July 12th, 2010, 09:52 AM
  2. Affiliate Manager for Credit Card Affiliate Program
    By Trilitech in forum Job Postings
    Replies: 1
    Last Post: August 30th, 2007, 01:11 PM
  3. What do you do in this situation?
    By Rollerblader in forum Virtual Family and Off-Topic
    Replies: 4
    Last Post: January 5th, 2007, 05:12 PM
  4. PetCareRX Situation
    By alnino1 in forum Rakuten LinkShare - LS
    Replies: 0
    Last Post: March 23rd, 2005, 03:20 PM
  5. What is situation with Kmart?
    By Grumpy in forum Commission Junction - CJ
    Replies: 4
    Last Post: January 7th, 2005, 02:06 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •