View Poll Results: How often do you make/use your own creatives?

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  • Always

    0 0%
  • Often

    2 16.67%
  • Sometimes

    6 50.00%
  • Rarely

    3 25.00%
  • Never

    1 8.33%
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  1. #1
    ABW Ambassador
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    November 25th, 2005
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    Making your own Creatives
    I was just wondering if anyone else makes their own creatives? Generally, I will send a polite request to merchants when they don't offer sizes that I am looking for. If they refuse or ignore my request (and are worth the effort) I open up Photoshop or Fireworks and spit out what I need. Obviously, I host the image and replace the image source in one of the merchants links. I know if everyone did this that the stats for the creative would be skewed. Any thoughts on this practice?

  2. #2
    AM Navigator Geno Prussakov's Avatar
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    Having discussed this with David, with the purpose of simplifying people's responses to the first question I am adding a poll to this thread.

    Geno

  3. #3
    Beachy Bill's Avatar
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    November 20th, 2005
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    Once in a while, for reasons similar to those in CD's post, I will make an image to represent a product and/or merchant. This rarely happens in "my" world of marketing tangible products. However, for some of my travel sites I have better hotel photographs than those provided by the hotel chains or by the reservations fulfillment merchant. At least in my major markets I do.

    On the other hand I will sometimes "optimize" a creative for the web. For example, there is a new merchant announcement today. One of their banners is over 200K in data size. That is unusable - at least for anyone hoping to market to people who still use dial-up (still a sizable chunk of potential customers). The "physical" size fits perfectly into a new site (where I have temporarily placed AdSense) - but because of the data size I will need to roll my own if I choose to put that merchant in place.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  4. #4
    ABW Ambassador kse's Avatar
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    November 29th, 2005
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    Sometimes I will Crop or resize a current Banner or their Logo just the meet my needs; If I crop one of their Banners (remove some of the information) I will ask for permission to do so.

  5. #5
    No Longer Banned!
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    ABW Broken Link....
    Quote Originally Posted by Geno Prussakov
    Having discussed this with David, with the purpose of simplifying people's responses to the first question I am adding a poll to this thread.

    Geno

    Geno

    I can't PM you cuz I'm still new here.

    Can you fix/ replace the 468x60 at the top of this page ?

    I got a 404 when I clicked it.

    Steve

  6. #6
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by SteveWilliams
    Can you fix/ replace the 468x60 at the top of this page ?

    I got a 404 when I clicked it.
    Thank you, Steve, and if you could please let the forum owner and admin, Haiko, know which exact banner you clicked - by e-mailing him at haiko *at* abestweb (dot) com, I am sure he will appreciate it.

    Geno

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