NFL Exchange tickets through Ticketmaster. A Hard sell

butterface · August 25th, 2009, 09:45 AM

I don't know if anyone has noticed but, the ticketmaster ticket exchange site with the NFL is a really hard ticket to sell. It's hard for me to convince potential customers to buy tickets in section 550 for $45 when the same tickets are for sale on a competitiors site (owned by eBay) for $20. What's with the huge mark up in the price? I didn't see that trend during NBA and NHL season. Hope they don't do that when those seasons start up in October

.

Charlie.Calabrese · August 25th, 2009, 01:38 PM

I received the following information from Ticketmaster, while it may not fix your issues I hope it provides some clarity.

Ticketmaster is the official secondary ticket company for the NFL. That is to say, every ticket is guaranteed to be coming from an official holder of a ticket. As opposed to people claiming they have tickets.

By NFL rules, tickets are not allowed to be sold for lower than face value. As a partner with the NFL TM is required to follow these rulings.

With TM there is no shipping cost, just a $1.95 re-issuance fee. When that ticket is sold to someone on the TM Ticket Exchange, the code is dropped and a new one is reissued meaning you can't sell that ticket again on Ticketmaster.

As a small sidebar - If you want that ticket rushed to you on StubHub, that will cost you $15 via FedEx and there is no GUARANTEE that ticket is legit. So there is always going to be some risk using secondary ticketing agents outside of TM when it comes to the NFL.

Hopefully this provides some insight.

c3

butterface · August 25th, 2009, 03:57 PM

I do understand all the issues surrounding why tm has to do what they have to do, but, the site ticketexchangebyticketmaster is not like that at all. the prices are elevated and there is a 15% service fee. I know that site is powered by ticketsnow, but, it has the tm name in the domain and deeplinking through buy.at does work for that site. I still fully support the tm aff program and at the moment it is my best performing merchant, i just wanted to bring that up.

Thanks!

Charlie.Calabrese · August 25th, 2009, 04:04 PM

Any chance you might be able to email me the link(s) you are looking at?

charles.calabrese{at}buy.at

August 25th, 2009, 09:45 AM	#1
butterface Member Join Date: November 9th, 2007 Posts: 86	NFL Exchange tickets through Ticketmaster. A Hard sell I don't know if anyone has noticed but, the ticketmaster ticket exchange site with the NFL is a really hard ticket to sell. It's hard for me to convince potential customers to buy tickets in section 550 for $45 when the same tickets are for sale on a competitiors site (owned by eBay) for $20. What's with the huge mark up in the price? I didn't see that trend during NBA and NHL season. Hope they don't do that when those seasons start up in October .

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Ticketmaster Ticket Exchange - NFL	butterface	TicketMaster	31	March 10th, 2010 10:31 AM
Sell Event Tickets – High Commission/Average Order Size-Three programs to choose from	AngelChen	New Program Announcements & Paid Ads	17	August 21st, 2006 12:09 PM
Going to Vegas, sell me some tickets.....	elbowcreek	Midnight Cafe'	0	January 15th, 2004 12:53 PM
WhenU Keyword Database		WhenU	43	March 2nd, 2002 06:13 AM

Become a Partner

Internet Services

Website Development

Tech Hardware

August 25th, 2009, 01:38 PM	#2
Charlie.Calabrese Affiliate Network Rep Join Date: July 6th, 2008 Posts: 108	I received the following information from Ticketmaster, while it may not fix your issues I hope it provides some clarity. Ticketmaster is the official secondary ticket company for the NFL. That is to say, every ticket is guaranteed to be coming from an official holder of a ticket. As opposed to people claiming they have tickets. By NFL rules, tickets are not allowed to be sold for lower than face value. As a partner with the NFL TM is required to follow these rulings. With TM there is no shipping cost, just a $1.95 re-issuance fee. When that ticket is sold to someone on the TM Ticket Exchange, the code is dropped and a new one is reissued meaning you can't sell that ticket again on Ticketmaster. As a small sidebar - If you want that ticket rushed to you on StubHub, that will cost you $15 via FedEx and there is no GUARANTEE that ticket is legit. So there is always going to be some risk using secondary ticketing agents outside of TM when it comes to the NFL. Hopefully this provides some insight. c3

August 25th, 2009, 03:57 PM	#3
butterface Member Join Date: November 9th, 2007 Posts: 86	I do understand all the issues surrounding why tm has to do what they have to do, but, the site ticketexchangebyticketmaster is not like that at all. the prices are elevated and there is a 15% service fee. I know that site is powered by ticketsnow, but, it has the tm name in the domain and deeplinking through buy.at does work for that site. I still fully support the tm aff program and at the moment it is my best performing merchant, i just wanted to bring that up. Thanks!

August 25th, 2009, 04:04 PM	#4
Charlie.Calabrese Affiliate Network Rep Join Date: July 6th, 2008 Posts: 108	Any chance you might be able to email me the link(s) you are looking at? charles.calabrese{at}buy.at