Holiday online spending will hit $17.77 billion

Andy Rodriguez · October 30th, 2003, 03:12 PM

Holiday online spending will hit $17.77 billion, eMarketer predicts

Another researcher has weighed in with fourth quarter predictions of online consumer retail spending. New York-based eMarketer Inc. predicts $17.77 billion in Q4 retail spending, not far different from the $18.35 billion that BizRate.com Inc. predicted a week ago. EMarketer’s number is 29.1% higher than Q4 2002’s $13.77 billion.

"Consumers remain cautious, but they`re moving more of their spending online," says eMarketer senior analyst Ross Rubin. Rubin adds that US online retail sales accounted for only 1.5% of total retail sales in the second quarter of 2003, up from 1.2% in Q2 2003, according to the US Department of Commerce.

EMarketer bases its figures on the Commerce Department survey of 11,000 retail businesses.

EMarketer’s Retail Industry Online report also predicts:
• US online retail sales (not including travel) will reach $55 billion in 2003, rising to $72.6 billion in 2004;
• 81.2 million Americans will buy online in 2003, rising to 86.5 million in 2004.

AndyRodriguez.com
Affiliate Program Management
and Consulting Services
P: (305) 412-3512
C: (305) 785-4524
E: doc@andyrodriguez.com
W: www.andyrodriguez.com
AIM: AffiliateDoctor

popdawg · October 30th, 2003, 03:34 PM

17.77 billion just doesnt sound right.
I'm willing to take the .77 billion so it's a nice, neat, sound bite friendly number.

I am soooo generous.

Education is Key
Parasiteware.com

Game on!!!! - The DawgFather

Internet Services

Website Development

Tech Hardware

October 30th, 2003, 03:12 PM	#1
Andy Rodriguez Affiliate Marketing Consultant Join Date: January 18th, 2005 Location: Sunny Miami Posts: 8,320	Holiday online spending will hit $17.77 billion, eMarketer predicts Another researcher has weighed in with fourth quarter predictions of online consumer retail spending. New York-based eMarketer Inc. predicts $17.77 billion in Q4 retail spending, not far different from the $18.35 billion that BizRate.com Inc. predicted a week ago. EMarketer’s number is 29.1% higher than Q4 2002’s $13.77 billion. "Consumers remain cautious, but they`re moving more of their spending online," says eMarketer senior analyst Ross Rubin. Rubin adds that US online retail sales accounted for only 1.5% of total retail sales in the second quarter of 2003, up from 1.2% in Q2 2003, according to the US Department of Commerce. EMarketer bases its figures on the Commerce Department survey of 11,000 retail businesses. EMarketer’s Retail Industry Online report also predicts: • US online retail sales (not including travel) will reach $55 billion in 2003, rising to $72.6 billion in 2004; • 81.2 million Americans will buy online in 2003, rising to 86.5 million in 2004. AndyRodriguez.com Affiliate Program Management and Consulting Services P: (305) 412-3512 C: (305) 785-4524 E: doc@andyrodriguez.com W: www.andyrodriguez.com AIM: AffiliateDoctor

October 30th, 2003, 03:34 PM	#2
popdawg Pimp Duck Join Date: January 18th, 2005 Location: Take off eh? Posts: 3,005	17.77 billion just doesnt sound right. I'm willing to take the .77 billion so it's a nice, neat, sound bite friendly number. I am soooo generous. Education is Key Parasiteware.com Game on!!!! - The DawgFather