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Thread: Broad Match vs Exact Match
 
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Old May 24th, 2006, 09:30 AM
davidh davidh is online now
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Anybody know how to specify broad match vs. exact match for keywords?

Maybe I'm blind or tired (or both), but I can't find it.
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Old May 24th, 2006, 09:42 AM
Airstrip Airstrip is offline
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Quote:
Originally Posted by NoWires
Anybody know how to specify broad match vs. exact match for keywords?

Maybe I'm blind or tired (or both), but I can't find it.
After you enter your keywords, and when they are appearing in the box on the right. Notice a pull down menu just above... The default is Broad match..
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Old May 24th, 2006, 09:46 AM
Donuts Donuts is offline
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Use their bulk upload spreadsheets if you're using MSN - even if it's a small number of keywords. Once you've done it once (and learned how it works), it'll save you a ton of time thereafter and allow quicker (and more obvious control) over match type and corresponding bid.
Last edited by Donuts; May 24th, 2006 at 09:47 AM. Reason: added "(and learned how it works)" for clarity...
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Old May 24th, 2006, 09:58 AM
davidh davidh is online now
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Old July 7th, 2006, 12:02 PM
iawmd iawmd is offline
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On MSN for your single term words ... exact match is a better option, you pay less ... and you know your paying for exactly what the user typed in and clicked on ....

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