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Thread: clicks with no impressions?

 
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Old July 15th, 2006, 04:22 PM
GethsemeneRose GethsemeneRose is offline
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I just saw 26 clicks on a be free program with NO impressions. I understand there are an occasional, "test click" (although I am not sure I quite understand what that really means) but 26 clicks? Should I be concerned? BTW there were no sales from them.
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Old July 15th, 2006, 07:25 PM
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Unless you are using the links with a tracking pixel impressions may not show up.
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Old July 16th, 2006, 10:27 PM
GethsemeneRose GethsemeneRose is offline
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Well I am using a Barnes and Noble "store" link but the thing Is I have gotten 1 click every 2 or three days with a half dozen impressions every day from this link now I suddenly get 26 clicks in one day and no impressions? Today I got 2 clicks with 7 impressions more like a normal day.
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Old July 17th, 2006, 12:40 AM
ecomcity ecomcity is offline
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Common at BeFree over the years as sometimes the need to pad the stats with impressions and or clicks to hide over-all BHO activity. Looks better for merchants to see impressions as they think of those as branding. Other times you'll find click daily totals whackoo. I've seen 2000-3000 clicks in one day on merchants I normally average just 60-80 clicks for daily. Just burbing out the numbers making the overall picture not look too bad.
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