Phone Sales - Hide Number Feature(New)

rhkocatas · September 8th, 2007, 09:09 AM

We are pleased to announce that affiliates may now elect to remove the toll free ordering number displayed in the header by adding &nophone=true to the end of their affiliate links.

Example Links
Regular Link: http://www.magazine-agent.com/?aid=40785031
Modified Link: http://www.magazine-agent.com/?aid=40785031&nophone=true
(Note: Once you visit the nophone version you will need to clear your cookies to get see the standard version again.)

Activating this feature will set the visitors sessions to display an alternate header which does not include the phone number. Please note that this removes the number from the header only (and not the entire site).

Important Disclosure: This feature was largely created based on your (affiliate) feedback. Our own internal tests have shown that the decrease in conversions by not showing the number is far greater then the loss that occurs from any phone sales. Therefore, understand that using this feature will likely decrease your conversion rate. This being said, we always aim to give you the tools you want!

MichaelColey · September 8th, 2007, 07:47 PM

Thanks for the feedback on the effect that removing the toll free number has on conversions! I was going to suggest an A/B Test and might even do myself. Although I think it's a minority opinion among affiliates, I strongly believe that the increased conversions more than offset the phone leakage (just as your tests have shown).

Why not just implement phone tracking, though? That would be the best of both worlds.

rhkocatas · September 8th, 2007, 11:25 PM

Quote:

Originally Posted by MichaelColey

Why not just implement phone tracking, though? That would be the best of both worlds.

Well first of all this solution was very quick and easy in the end. We are contemplating creating a tracking "promo code" but it will take time and would be part of a much larger initiative.

lVloose · December 20th, 2009, 09:35 AM

Promo code tracking is definitely they way to go. Glad you are taking the feedback from users to generate better content. As far as A/B testing, I have found that it is particularly effective when testing banners or other landing pages. It's definitely effective, but not recommended for something large scale. Stick with your promo code tracking idea, and I think you will see some improvements. Hopefully the new tactics work out.

September 8th, 2007, 09:09 AM	#1
rhkocatas Affiliate Manager Join Date: January 17th, 2005 Posts: 343	Phone Sales - Hide Number Feature(New) We are pleased to announce that affiliates may now elect to remove the toll free ordering number displayed in the header by adding &nophone=true to the end of their affiliate links. Example Links Regular Link: http://www.magazine-agent.com/?aid=40785031 Modified Link: http://www.magazine-agent.com/?aid=40785031&nophone=true (Note: Once you visit the nophone version you will need to clear your cookies to get see the standard version again.) Activating this feature will set the visitors sessions to display an alternate header which does not include the phone number. Please note that this removes the number from the header only (and not the entire site). Important Disclosure: This feature was largely created based on your (affiliate) feedback. Our own internal tests have shown that the decrease in conversions by not showing the number is far greater then the loss that occurs from any phone sales. Therefore, understand that using this feature will likely decrease your conversion rate. This being said, we always aim to give you the tools you want! __________________ Reha Kocatas - MagazineAgent.com (And now MAGpass.com)! Highest Commissions on Magazine Subscriptions Visit the Magazine-Agent Affiliate Forum Start selling magazine subscriptions today!

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
PhoneNumberScan.com - Reverse Phone Number Authority 75% Commissions	PhoneNumberScan	New Program Announcements & Paid Ads	0	August 1st, 2006 11:28 AM
CJ's Phone Number	leeann	Commission Junction	5	September 15th, 2005 01:21 AM
Phone number to LinkShare?	terrym2442	LinkShare	4	February 4th, 2005 02:38 PM
Non-commissionable sales report	Cedric	LinkShare	31	September 6th, 2002 11:01 PM

Internet Services

Website Development

Tech Hardware

December 20th, 2009, 09:35 AM	#4
lVloose Newbie Join Date: December 20th, 2009 Posts: 1	Promo code tracking is definitely they way to go. Glad you are taking the feedback from users to generate better content. As far as A/B testing, I have found that it is particularly effective when testing banners or other landing pages. It's definitely effective, but not recommended for something large scale. Stick with your promo code tracking idea, and I think you will see some improvements. Hopefully the new tactics work out.