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Affiliate Networks and Morpheus = 99% of parasite links!

 
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  #1  
Old
Member
Join Date: January 17th, 2005
Posts: 185
I have carefully analysed ALL the links on Morpheus's Buyersport.com shopping portal. I conducted the analysis today (September 29) based on the links publicly displayed on Buyersport.com.

In total, 309 individual merchants are listed (some are listed multiple times)

All but 3 merchants belong to LinkShare, Commission Junction, BeFree or Performics.

In other words, if the 4 major affiliate networks weren't colluding with the parasites, THERE WOULD BE NO PARASITES!

By network, each network contributed the following number of sponsors:-

106 :: Linkshare
86 :: Commission Junction
68 :: BeFree
46 :: Performics
3 :: [independent affiliate programs]

Here is the full breakdown of Morpheus partner-merchants by network. The figures in () represent the number of times that merchant is listed in different store categories of the Buyersport.com site. If there's no number, the merchant only appears 1 time on the Buyersport.com site.

COMMISSION JUNCTION MERCHANTS
1 Stop Florists
123Posters
A&E/The History Channel (3)
AAA Balloons
AAA Fruit Baskets
Alex Blake
All Heart
All-Ink
American Singles
Are You Game
Astrocenter
Bank Rate
Baseball Warehouse
Bexley
Binoculars.com
Bissell
Blair
Body Trends
Bonsai Boy of New York
BookCloseOuts
Car Frenzy
Champagne and Chocolates
College Recuiter
Conseco
Coreride
Corner Hardware
Crayola
Cruise Direct (2)
CWD Kids
Cyberguys
Cycle Mall USA
Date.com
Despegar (5)
Diningware
Economytravel
Eharmony
eHobbies
Entertain Me (2)
etoys
Foreclosure Free Search
Forzieri
Gardens Alive!
Get Married Now
GiftWrap.com
Golf and Tennis World
Guild
Gurney's Seed and Nursery Co.
Hot Jobs
iFloor.com
Jockey
KB toys (2)
Lehman's (3)
MagazineCity
Magellan's
Michigan Bulbs
Mister Art
Music Imports
Nationwide Insurance Quotes
NeoComputers
NutriSystem
Omni Casino
Online Sports
Pacific Sunwear (2)
Paintball-Online
Paw Island (2)
PC Mall
Peepers
People First
Petscriptions
Pop's Unfinished Furniture
RailEurope
Rawlings
Rooms To Go
Rooms To Go Kids
SitStay
SkyAuction (4)
Smart Job
Sports Jewelry Superstore
Tackle Direct (2)
The Wright Stuff
Tower Records (2)
uBid
Vitality Medical
Vitamin Lab
Warner Bros. (2)
Wickers Sportswear

BEFREE MERCHANTS
1StopAuto
Adidas
Answer Financials
Astro-to-go
Baby Center
Baby Universe (2)
Barnes and Noble (4)
Bass Pro Shop (2)
Best Buy (8)
Blue Dolphin
Blue Nile (2)
Bol Germany
Bol.de
Boscov's (7)
Brookstone (3)
Camera World
CARFAX
ch.Bol.com
Computer Geeks
Diamond.com (2)
Dick's Sporting Goods (2)
Discovery Store (5)
DVD Planet (2)
eBags (3)
emusic
Equifax (2)
Expedia (4)
ez2buy
Finish Line (3)
Fogdog Sports (2)
Game Stop
Gap
Garden Botanika
Gateway (2)
Home Shopping Network (11)
HomeGain
Just My Size
Lacrosse.com
Lens Express
Lux Res
Matchmaker
Micro Warehouse
Microsoft
MortgageSelect
Music Space
New Century Mortgage Corporation
Old Navy
Onehanesplace
Payless Shoe
PetsMart
Radio Shack (3)
Rand McNally (2)
Reebok Store (2)
Reel
Reflect (2)
Shoe Buy
ShopAtHomeTV (4)
Soccer.com
Stamps
Techno Scout (4)
Ticket Solutions (4)
Timberland (2)
Travelocity (4)
US Search
Verizon Wireless
WearGuard
World of Watches (2)
Zones (3)

LINKSHARE MERCHANTS
1-800-Flowers (5)
1Bookstreet
800Wine (2)
Astrology
AT&T
Auto Accessory
Avon
BabyStyle (3)
Batteries.com (6)
Bead Room
Big Yank Sports
Blindsgalore
Brigade Quartermasters, Ltd
Brooks Brothers
Buy.com (5)
Cardstar
Cars Direct
Cigar.com
ClassReunionSearch
Columbia House (2)
Computers4SURE
Cooking
CVS
dELiA*s (2)
Delta Airlines
Delta Vacations
DermaDoctor
Disney (6)
Domestications
Enterprise
EZIBA (6)
Florist
Fossil
Fossil Watches
Fragrance Net
Franklin Mint (2)
FTD.COM
Furniture Online (2)
Gaiam (2)
Gardener's Supply Company (2)
Golfballs.com
Great Classic Movies
GreatFlowers
GreenMarketplace (2)
Hickory Farms
HiFi (2)
Hotels at Anywhere
Hotwire (4)
Ice.com (2)
Illuminations
J Crew
J&R Computer/Music World (4)
Jewelry Spotlight (2)
Jewelry Web (2)
L.L. Bean (4)
Landscape USA (2)
LaParfumerie
Linen Place
Magazines.com
McAfee
Medifocus
Merlite
Mikasa (2)
Music Yo
Nabisco Gifts
Office Depot
Office Furniture
Office Max (3)
Orbitz (5)
Oriental Trading Company (2)
Overstock (14)
Par Golf Gear (2)
Paul Fredrick (2)
Performance Bicycle (2)
Performance Products
PetMed Express
Physicians Choice
Reeds Jewelers
Register.com
REI
Ritz Camera
Ross Simons
Sephora (2)
Sharper Image (2)
Smallflower (2)
Smart Home
Smarter Kids
Snoopy Store
SnowTrader
Stress Less
Szul
Tech Depot
Terry?s Village
Terry's Village Catalog
The Company Store
The Golf Warehouse
TheBabyOutlet (2)
Things Remembered
Tupperware
USA Hotel Guide (3)
Viking Office Products
Vitamin Shoppe.com
Wal-Mart (12)
Wicks End
Yak Pak
Your Active Pet

PERFORMICS MERCHANTS
Audubon Workshop
Bargain Outfitters (2)
Bose (3)
Brylane Home
Cabela's (2)
Chadwicks
CHEF'S (3)
Chiasso (2)
Cobra Electronics (2)
Collectibles Today
Country Home Products
Duncraft
Frederick's of Hollywood (2)
Gadget Universe (4)
Hammacher Schlemmer
Hearth Song
Hooked On Phonics
Jessica London (3)
Johnston & Murphy (2)
Jos. A Bank
Kenneth Cole
King Size Direct
Kitchen Etc.
Lane Bryant
Lerner Catalog
Mars Music
Martha Stewart (3)
Newport News (3)
Northern Tool & Equipment (3)
OshKosh B'Gosh (2)
Outdoor Decor
Palm
Palm Beach Jewelry (2)
PC Connection (2)
PeoplePC
Roamans
Smith & Noble
Spiegel (7)
Sportsman's Guide
The Home Marketplace
Thompson Cigar
Totally Fun Toys
Upperdeck
West Marine
Wood Classics
Woolrich

INDEPENDENT MERCHANTS
Alibris
Drugstore
Powell's Books

NOTE: Overstock.com is the most featured merchant on the Morpheus Shopping Portal, with 14 separate mentions.

I believe the above hard data speaks for itself. I will end with the comment I made at the beginning of this post: In other words, if the 4 major affiliate networks weren't colluding with the parasites, THERE WOULD BE NO PARASITES!
  #2  
Old
ABW Ambassador
Join Date: January 17th, 2005
Location: Canada
Posts: 1,650
This confirms what many of us have known intuitively for months.

All I can say is auuuuughghghggh.
  #3  
Old
ABW Ambassador
Join Date: January 17th, 2005
Posts: 668
quote:
Overstock.com is the most featured merchant on the Morpheus Shopping Portal, with 14 separate mentions


bye-bye, I put up lots of product links for the bonus buy they are going today.

And WOW on the rest of the list!!

It's more fun to jump on the trampoline than sit underneath it!
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  #4  
Old
ABW Ambassador
Join Date: January 17th, 2005
Posts: 817
"In other words, if the 4 major affiliate networks weren't colluding with the parasites, THERE WOULD BE NO PARASITES!"

No. Software technology toolbars would still exist and technology would still be available for them. Granted networks make it a lot easier for this to exist (just as it makes it easier for all of us), but networks turning them off will NOT make them go away.

-wayne

Wayne Porter
V.P. Product Development
AffTrack LLC.
http://www.afftrack.com
http://www.revtrends.com
Advanced & Automated Data Analysis for Performance Marketers.
  #5  
Old
ABW Ambassador
Join Date: January 17th, 2005
Location: Canada
Posts: 1,650
quote:
networks turning them off will NOT make them go away


So ... ? That does not make it right for the networks to feed them.

When a farmer catches a skunk killing his chickens, he doesn't just sigh and say, well, there will always be skunks. No, he shoots the skunk. Furthermore, he cleans up places around the farm where skunks might hide, and warns his neighbours that skunks are in the area.

He certainly won't put up a feeding trough for skunks, and a guest room in the barn!!!
  #6  
Old
pph Expert!
Join Date: January 18th, 2005
Location: Edmonton Canada
Posts: 5,781
Send a message via AIM to Gordon
@ buckworks.com
quote:
When a farmer catches a skunk killing his chickens, he doesn't just sigh and say, well, there will always be skunks. No, he shoots the skunk.
Could you give me the address of this farmer? I always wanted a Davy Crocket hat [img]/infopop/emoticons/icon_biggrin.gif[/img] [img]/infopop/emoticons/icon_wink.gif[/img]

Travel safe
Gordon
YouTrek
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  #7  
Old
ABW Ambassador
Join Date: January 17th, 2005
Location: Canada
Posts: 1,650
Davy Crockett hats are made from raccoons, not skunks.
  #8  
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pph Expert!
Join Date: January 18th, 2005
Location: Edmonton Canada
Posts: 5,781
Send a message via AIM to Gordon
Yea but don't forget not many people smell like me [img]/infopop/emoticons/icon_wink.gif[/img]

Travel safe
Gordon
YouTrek
  #9  
Old
ABW Ambassador
Join Date: January 17th, 2005
Posts: 817
Elisabeth,


"So ... ? That does not make it right for the networks to feed them."

I didn't say it was right, only that it would not make them go away. I am being a realist.

I feel that the networks will let BuyersSport stand and exist as it does now because it is not overwriting links. I also feel that most networks will be ok with applications that do not actively interfere with intellectual property or overwrite affiliate or other links. Meaning if a user installs an application on their own accord and as long as their is some sort of manual work on the part of the user the networks will acquiesce.

Of course that is just my predication but it seems the logical middle ground. I have been known to be wrong and I do not speak or represent any network.

Again that is why I am urging affiliates to be proactive and take their own stances. That is why I urge AMs to take responsability for what they will or will not allow because it will come down to you.

I feel the networks WILL take action but I don't think the action will 100% satisfy everyone.

best,
Wayne

Wayne Porter
V.P. Product Development
AffTrack LLC.
http://www.afftrack.com
http://www.revtrends.com
Advanced & Automated Data Analysis for Performance Marketers.
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  #10  
Old
Member
Join Date: January 17th, 2005
Posts: 185
quote:
Originally posted by Wayne Porter- AffTrack:
"In other words, if the 4 major affiliate networks weren't colluding with the parasites, THERE WOULD BE NO PARASITES!"

No. Software technology toolbars would still exist and technology would still be available for them. Granted networks make it a lot easier for this to exist (just as it makes it easier for all of us), but networks turning them off will NOT make them go away.


(Let me preface my reply by saying "I know this will never happen in the real world, but...")

Wayne, if all 4 affiliate networks jointly decided today that on October 15th (for instance - pick any date!) they would jointly:-

A) Delete all affiliate accounts belonging to parasiteware companies
B) Change their TOS to include a definition of parasiteware that justifies deleting any new affiliate accounts that parasiteware companies sign up under
C) Publish a long and detailed (yet simple and NON-TECHNICAL) joint press release explaining exactly WHY they took the actions in A) and B) above

then I believe the parasiteware companies would be dealt such a decisive blow that they could never get alternative plans to make up the revenue they'd be losing together in time i.e. before the entire industry wised up to what was going on.

The above action, taken by the 4 affiliate networks in question and involving no other parties, would IMO wipe out definitively the scourge of Parasiteware.

Your Honour, the prosecution rests its case [img]/infopop/emoticons/icon_wink.gif[/img]
  #11  
Old
ABW Ambassador
Join Date: January 18th, 2005
Posts: 4,178
quote:
The above action, taken by the 4 affiliate networks in question and involving no other parties, would IMO wipe out definitively the scourge of Parasiteware.



I think this is a very good point.

The vast majority of merchants are not set up and do not want to monitor ad impressions and track sales, which is why the affiliate networks exist. In order to strike deals with the parasites outside of a network environment, these considerations would have to be addressed.

And knowing up front that any outside agreement with a parasite will upset their other affiliates, I just don't think most are going to want to mess with it.

Besides, what do the parasites offer the public at large? A discount on purchases. They don't even tell you in some cases what the "rewards" are. There isn't any content to speak of, so they certainly aren't destination sites. They wouldn't survive.

Andy
  #12  
Old
ABW Ambassador
Join Date: January 17th, 2005
Location: home
Posts: 2,395
Amen to this post Edwin.
quote:
Originally posted by Edwin:
quote:
Originally posted by Wayne Porter- AffTrack:
"In other words, if the 4 major affiliate networks weren't colluding with the parasites, THERE WOULD BE NO PARASITES!"

No. Software technology toolbars would still exist and technology would still be available for them. Granted networks make it a lot easier for this to exist (just as it makes it easier for all of us), but networks turning them off will NOT make them go away.


(Let me preface my reply by saying "I know this will never happen in the real world, but...")

Wayne, if all 4 affiliate networks jointly decided today that on October 15th (for instance - pick any date!) they would jointly:-

A) Delete all affiliate accounts belonging to parasiteware companies
B) Change their TOS to include a definition of parasiteware that justifies deleting any new affiliate accounts that parasiteware companies sign up under
C) Publish a long and detailed (yet simple and NON-TECHNICAL) joint press release explaining exactly WHY they took the actions in A) and B) above

then I believe the parasiteware companies would be dealt such a decisive blow that they could never get alternative plans to make up the revenue they'd be losing together in time i.e. before the entire industry wised up to what was going on.

The above action, taken by the 4 affiliate networks in question and involving no other parties, would IMO wipe out definitively the scourge of Parasiteware.

Your Honor, the prosecution rests its case [img]/infopop/emoticons/icon_wink.gif[/img]



That is a great Idea.
I like the A-B-C idea...


zillion's of people watch tv every day.

I have been in Hurricane, an Earthquake, Snow Storm. And seen what kind of impact they leave behind.

This issue of thievery is bigger that above.

To all of us that is trying so hard to make some money in the right way is harder, than to make it in a wrong way! Why is that?

But this so called proffesionals and who have the money already , will not give us a fair chance to make this business a long term success for both ends ( in an honest way! )
But of course some will say I am just dreaming.

I can't wait to see this thievery issue on the news.

Have a great week to everyone! :-)

Love Life to the fullest. we only get ONE chance! :-)
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  #13  
Old
ABW Ambassador
Join Date: January 17th, 2005
Posts: 2,419
Edwin,

Good job! Ya know I've seen many of your posts where you stated you were a statsitics freak. I really believe it for sure now [img]/infopop/emoticons/icon_smile.gif[/img].

On a side note here is some more input you might want to consider. I saw your post on CJ this AM and I did a rough breakdown of performics as well.

I came up with some you missed but my list was based off the one posted in the parasiteware forum and not based on whats on their site so that may be part of it. I included the gator list as well which might be part of the discrepency too.

The descrencies are in the form of additions of:

Blair,
Magellans,
Michigan Bulb
Pacific Sunwear (Pacsun)
Proflowers
Sears Home Care center
Sears Rooms for kids
Sears Showplace
Ultimate Outlet
Verizon Wireless
Verizon DSL

You had some I missed too [img]/infopop/emoticons/icon_smile.gif[/img]

I already posted this in the performics forum but I'll duplicate here for simplicity .

The way I see it, right around 40% of their total merchant pool is connected. I'd venture to say that this is probably the highest overall rate on a network / merchant basis.
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