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Thread: Notifying UPromise Board Members, Investors and NASD |
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#76
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A real life example would be me at Costco looking at cereal.
This is a confusing analogy as the online merchants = the cereal brands Costco = affiliate networks Consider this case: I have Brand A cereal. I am going to buy it. Well, it has a Upromise logo on it. What does this mean? This means although I'm going to buy Brand A cereal anyways, Upromise STILL gets commission. Why? Because the store is using Upromise's college savings as an incentive for the buyer. Analysis: In the online world merchants who partner up with Upromise know that they are giving a bonus to shoppers but they ALSO know that they will pay for some customers that might have otherwise bought their product anyways. But it comes with the deal. If merchants do not know this deal then they should really educate themselves and then decide whether or not this strategy works for them. I think the toolbar is not really the issue here, since it just simplifies the process for consumers to supposedly "steal" commissions. |
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#77
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As you see, here I explain that it would be a parasite if is of NO BENEFIT TO THE CONSUMER. As a result of it being NO BENEFIT TO THE CONSUMER, it cannot be of any benefit to the merchant either. So a merchant would have NO REASON to partner with an affiliate that does this. If they do, then it's almost certainly without a doubt by deception. THAT is where there is a problem. But with incentive based programs that provide the customer a BENEFIT and therefore an INCENTIVE, there is no problem. Again, if I said Upromise is not parasiteware, I misspoke. I only mean that the incentive features of Upromise and the feature of the toolbar that allows users to more easily receive that incentive are not parasiteware. |
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#78
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Sure, sites "proudly" show the UP logo but I truly believe 99% of them have no idea their own traffic is being diverted. I am confident that UP is NOT telling merchants they are taking their own sales away but selling them on this wonderful idea of saving for college. The mass isn't always right or knowledgeable.
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Greg Rice Affiliate Program Management www.gocmc.com info(AT)gocmc.com | 330-259-1223 Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza |
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#79
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#80
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From what I understand, the natural legit promotion you speak of resulting from hard working websites that put affiliate links up--we'll call them natural links--are the only thing that's promoting a merchant? Sure, these natural links are one way for a sales person to make a sale, but the incentives offered by Upromise are another method. Natural links provide exposure, advertising for a store's website, while Upromise provides the incentive to shop there and not somewhere else. And so this method should be split from the same system that hands out checks to affiliates with natural links right? I think so. But the current system best suits affiliates who can DRIVE SALES FOR A PARTICULAR MERCHANT. So in your argument above you made NO concession that Upromise does benefit the merchant, you simply made the argument that Upromise with this incentive takes what once would have been an affiliate's cash. That is true, but why should Upromise, or the merchant care about whether or not the natural link affiliate get the money? I mean it was, after all, Upromise that made their store the chosen one right? The "other people's effort" is made in the wrong way. They are providing ADVERTISING and expecting to be paid for advertising from SALES. These "other people" should stop promoting a merchant who would rather give their money to someone who can make a sale. Quote:
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#81
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It just turns out that the consumer, knowing that if they click on the Upromise link (actually they're told to start their shopping on Upromise.com) will get college savings (or that if they install the toolbar will get college savings), would rather click on the Upromise one. |
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#82
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#83
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Perhaps there is room for loyalty sites. Networks allow them, some merchants embrace them (as misguided as that is) and obviously consumers use them or they wouldn't exist. What I'm not so sure about is whether they belong in the affiliate channel or not. My understanding is that affiliate marketing is designed to drive new business to a merchants site, helping the merchant grow their customer base and expand their reach. My understanding of loyalty sites is that they're purpose in life is to insure that shoppers return again and again to the same site to gain rewards.
About every year around Christmas I get this silly notion to put antlers on my dog. The dog really doesn't appreciate it and it doesn't fool anyone, but it's good for a few kicks and giggles. Of course everyone knows that he's not a reindeer, he's just a dog with antlers. The problem with most loyalty sites is that they are masquerading as affiliates with the approval of the networks and merchants. But just because they wear the hat it doesn't really make them affiliates. It just provides merchants and networks with the means to redirect funds from one marketing channel to another. As some have stated, loyalty sites aren't inherently bad. The problem is that they just don't belong in the affiliate channel. And the thought that consumers should make the choice of who gets a commission is absolutely ludicrous. When was the last time you signed an agreement with the consumers that visit your site? My agreement is with networks and merchants that agree to provide me with a commission when I provide them with a viable consumer that completes a purchase. Regardless of what the consumer wants (or what you THINK they want), when I deliver that consumer to the merchants cart, I have earned that commission. If a consumer decides that they want the rewards that a loyalty site promises, that's great. If the merchant decides that they also want loyalty sites to insure that the customer returns again and again and are willing to pay for it, that's great too. As long as i get mine, I really don't care. But the consumer cannot nullify the agreement that I have with the merchant and network. When I deliver that consumer to the merchants cart as agreed, I expect to get paid. -rematt
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"I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon |
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#84
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#85
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You see it as making a sale but the toolbar diverts the sale. Big difference. If the user used the toolbar to get to the merchant, I doubt this would be an issue. Then you can say UP brought the user to the store and, therefore, earned the commission. You seem to think that since honest affiliates can't prevent parasites from diverting their sales then the sale is justified and parasites deserve the commission because they can take it. Think about the buying process. If the parasite toolbar is a valid tool, the user would only have to think "I'd like to save some money for college, let's use this cool toolbar and see what I can spend my money on". I don't know, or ever heard, of anyone who shops like this. Most people want a particular item or are looking for a solution. Does the toolbar advertise the product or service? Does it convince or preselll the user? Does it bring people to the merchant's site? No, it waits until the person already decided to go to merchant X. Someone or something compelled them to go to merchant X and it wasn't the toolbar. Again, it's all about the toolbar. No issues with saving for college, cashback, coupons, 72 virgins or friendly smiles. If they did such a great job promoting they wouldn't have to prey on everyone else's traffic. If they had such a great offer, they would tell the merchant they will snipe all their customers as they enter. Why don't they sell that part of their plan? Is it because nobody would want it? Is it because they believe it's wrong? If it's a great thing, they should sell the hell out of it. But they don't. They aren't telling merchants this, they don't advertise it, they don't even mention it. Why is that? It's good right? It's just, holy, adds value and is everything good but it's a secret. Hmm...
__________________
Greg Rice Affiliate Program Management www.gocmc.com info(AT)gocmc.com | 330-259-1223 Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza |
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#86
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Here is an excerpt from the Aeropostale affiliate program which I will use as a sample of such an agreement you (the affiliate) enter in with the merchant: Quote:
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Further down it says: Quote:
I see no where that the merchant is obligated to pay the affiliate just because they put a link on a site that took time and effort to build. Why not enter into a separate agreement (e.g. Gamespot.com and Best Buy) with merchant to promote them because this contract certainly isn't working out. The agreement states that YOU the affiliate will get paid for WHATEVER THE SYSTEM TRACKS. And whatever the system tracks is WHO PERFORMICS DEEMS TO BE THE REFERRER. Now when I said the consumer chooses, you obviously did not understand. So here is your quote again: Quote:
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#87
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I agree that Upromise does not necessarily send traffic to customers, but that's not their purpose. And merchants know that (if they don't they should be told that). UPROMISE's, and other reward site's purpose is to give them AND EDGE WHEN IT COMES TO DECIDING WHICH STORE TO ULTIMATELY PURCHASE FROM. The toolbar is merely a pawn in this. It simplifies a process that would most likely happen anyways. It simplifies it because the consumer wants to. According to you it would be okay if the toolbar was gone and everyone instead clicked on Upromise's affiliate link manually? I doubt it, and thus your issue seems to also lie with the loyalty system. |
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#88
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And yea, most people do want a particular item when shopping. If I want to buy a PS3, I'll go buy a PS3. Upromise then tells me where I would get the biggest discount from. Quote:
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So here I catch you arguing against Upromise (in general): Quote:
So what is the problem? The toolbar or the incentive sites? Do you know the reason why Upromise/Upromise toolbar is bad or do you just have your heart set on it being wrong wrong wrong because it hurts your business? And again, I don't care what UP or similar sites tell their merchants. I'm just saying that such programs offered by UP to merchants are actually beneficial to sales. However they are only beneficial because other merchants use UP. |
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#89
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So if a customer really truly has his heart set at shopping at example.com, whether or not there was a Upromise discount, then that is just one of the costs of having the Upromise bump, as there would be if the transaction had taken place offline with a product. Cottonelle gets the Upromise bump. As a result Cottonelle would have to pay extra for college savings on loyal customers who would have bought Cottonelle regardless of the savings AND on new customers that buy Cottonelle BECAUSE of the savings.
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#90
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No wandering here. Like I said, I don't have a problem with the UP site. It's all about the toolbar.
You said it all Quote:
From here Quote:
Good luck with your toolbar.
__________________
Greg Rice Affiliate Program Management www.gocmc.com info(AT)gocmc.com | 330-259-1223 Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza |
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#91
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#92
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The Upromise toolbar, as I have already explained, does NOT do anything the user can't do MANUALLY ADWARE, however, can ONLY exist if installed on the user's computer because there would be NO INCENTIVE for the user to go to the adware manufacturer's website and use their affiliate links MANUALLY. Do you understand the distinction in bold? That is why the Upromise toolbar is legitimate. |
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#93
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Give it up! This thread is making me very weary. I've lost interest and am unsubscribing...
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#94
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chrischen, it's obvious by your posts that there is a lot that you don't understand. That's OK, many of us are still learning too. However it also appears that you have a very closed mind as your arguments have degraded to the point of being ridiculous, or you're trying to justify your own anticipated behavior. Now please, I'm not trying to be argumentative and I won't respond in this thread again unless you say something bad about my mother. But it appears to me that you are expending waaay too much energy defending practices that are frowned upon by the majority of the affiliates that have posted here and in fact most of the industry. Your arguments haven't justified the parasitic practices of some of the loyalty sites and the fact that you are willing to go to such great lengths to defend them raises some suspicion. I won't repeat any of the previous posts or try to explain again how these organizations function. There are plenty of threads that explain these in detail and if someone here hasn't directed you to Affiliate Fair Play, then let me me the first. However I doubt that any of this will make a difference. You have already made up your mind and even if you saw UPromise stealing a cookie with gun in hand you'd find a way to justify the behavior (at least in your mind). Now again, don't get me wrong here, I don't have anything against you personally. Not yet anyway. Once you make the decision to develop and distribute a toolbar, then in my eyes you will become the enemy just like the other scum-ware peddlers out there. I would strongly suggest you do quite a bit of reading here, at AFP and around the web before you comment again on this topic. -rematt
__________________
"I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon |
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#95
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Simple math should tell crischen that no one ever went to college courtesy of Upromise. I quit wasting time on this when it became clear that crischen has a concept of parasites in general and Upromise in particular that does not live in reality nor waste time on mere facts. crischen is probably a CJ exec...or not.
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#96
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The merchant can spend many thousands of dollars on an SEO firm to get them good listings on search engines. A user see their listing, clicks and the toolbar affiliate sets their cookie. Merchant money wasted. Same scenario with an affiliate who spends a lot of time and money getting good SE ranks but their cookies are overwritten by the toolbar affiliate. Quote:
This is a waste of time. You want to create your own toolbar and, it seems, you just won't accept that the vast majority of affiliates, networks and merchants think this behavior is wrong and unacceptable.
__________________
Greg Rice Affiliate Program Management www.gocmc.com info(AT)gocmc.com | 330-259-1223 Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza |
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#97
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Posted today by Ben, shows that Upromise not only effects affiliate links but is openly transmitting user data, including credit card information: http://www.benedelman.org/news/012110-1.html
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