I think the stock will recover when Kmart customers keep needing new sheets, blankets, tablecloths etc., provided Kmart keeps using her product line.
So I'd say the conviction, for the short-term tankage.
Also I expect her to do something to make any stay in "Club Fed" lucrative, like write a book or authorize a movie. Also she may be able to stage an effective comeback.
~Cheapskate merchants need not apply