Sub-ids in Kowabunga allow you to track statistics for different links.
You can review your reports and break them down further by seeing which link (sub-id) is the best performing one. Maybe you want to know how the link you have at the bottom of your homepage is performing, with Sub-IDs you can track all clicks and sales from this specific link.
By using sub-ID's you can find out how every single link is performing seperately.
where XXXX is your affiliate id and mysubid is the sub id you create (this could be homepage, bottom, googleppc, keyword1, etc. - essentially anything you want to use to track clicks and sales thru that specific link).
Then, in the affiliate interface, simply click on View Reports and then Manage Sub-ids and you will be able to see the stats for each subid.
I hope this helps, if you need specific help, please pm or email us and we will help you